Why the Video Explosion Demands New TechnologiesApril 13th, 2012 by Richard Wingard
Video consumption is exploding, and its global proliferation is straining the very fabric of the internet, particularly at it’s wireless edges. What new technologies and approaches to video handling and distribution are coming to keep up with the growth?
With more than 3 million IPads sold over the first weekend, consumers are showing their desire to access the internet from anywhere. According to Cisco, the number of mobile-connected tablets tripled last year to 34 million. Additionally, consumers’ use of mobile devices to access video is accelerating. In 2010, video consumption comprised forty percent of all internet traffic, and is projected by Cisco to surpass the 50% mark by the end of this year.
HD video is already becoming a disrupting factor in the current landscape. An HD video (1920×1080) is 27 times bigger than regular internet video (320×240). That means 27 times more bandwidth to watch a single video in HD. All those proud new owners of IPad 3′s – with their retina displays – will be searching for HD content. And just like the shift from black and white TV to color, people moving from lower resolution video to HD won’t go back.
But is our current technology enough to support this new lifestyle? The answer is NO.
Temporary solutions are being put into place including network throttling of bandwidth users or software video downloading during off hours, as shown in the following article:
Mar 14, 2011 … Still, AT&T’s bandwidth cap could have a significant impact on the future of the service. …
These temporary solutions don’t address the underlying problem of how to distribute huge amounts of video over mobile networks that are at capacity. As more HD video is consumed, new approaches and technologies are needed to address the video delivery problem.
At Euclid Discoveries we are working on the next generation of video compression algorithms and techniques to address the challenges of video distribution over constrained networks. Our compression techniques use higher level feature and object modeling that allows us to identify information within the video and use that information to compress the video, producing smaller file sizes.
Feature and object modeling has been projected by video compression experts to provide the next major advance in video processing.
The question is…with demand accelerating at its unprecedented pace, driven by the adoption of HD mobile devices…. who will deploy the solution first?