What's Driving the Need for Change
The only constant in this world is change, and the pace of change continues to accelerate.
From smart phones, to tablets, to laptops, the availability of mobile-enabled internet technology and the adoption of this technology into our daily lives is growing at an amazing rate. We are all on the move and we expect to take our HD movies, sporting events, and Internet access with us.
This explosion of mobile internet devices and high definition video content is creating a perfect storm that has industry insiders talking about the bandwidth crunch. Those in the know are worrying over how we’re going to satisfy the ever increasing global demand for high motion, high definition video content on our mobile devices.
Euclid is tackling the bandwidth problem with EuclidVision, our next generation video processing technology. Our technology focuses on the root of the problem – decreasing video encoding sizes – and is adaptable to additional bandwidth demands in the future.
The Problem
- Internet consumption is increasing as networks struggle to keep up with demand.
- Mobile viewing of video has increased significantly and carriers are approaching a limit in the amount of airwaves (spectrum) available.
How big of a problem do we have? Take a look at some industry reports and articles to see just how large the problem has become.
From Allot Mobile Trends Report H2, 2011:
As Internet bandwidth consumption increases, networks struggle to keep up with demand. As described in the Allot Mobile Trends Report H2, 2011, published in 2012, video streaming continued to show significant growth with a 88% increase, and remains the single largest application taking up bandwidth, accounting for 42% of mobile bandwidth. As a result, mobile device users are experiencing more frequent congestion delays as video sharing enables ever more impulsive sharing across mobile networks. The report validates video as a mainstream medium and demonstrates that it is the single most influential factor driving the need for increased mobile network capacity.
Wireless Data Growth Leads to Spectrum Deficit
The statistical evidence of the growth in video consumption, HD video, and wireless spectrum usage is staggering. Here are a few data points.
The following graph from the FCC demonstrates the expected capacity crunch.
The Data Explosion
A few other statistics that show how data use is exploding and how video consumption is driving that explosion:
- 72 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
- More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
- Over 1 billion unique users visit YouTube each day
- Over 4 billion hours of video are watched each month on YouTube
- 25% of global YouTube views come from mobile devices
- In 2011 YouTube had more than 1 trillion views or almost 140 views for every person on Earth
- 70% of YouTube traffic comes from outside the US. YouTube is localized in 53 countries and across 61 languages.