These days, when the average person views video content – whether on a smartphone, tablet, HDTV, or theater screen – there are two common questions that come to mind: “How is the quality?” and “Did I get it fast enough?” If you think about it, though, those two goals oppose each other:  high quality video content requires more data, but transmitting video content over limited-capacity networks requires less data.

There is a big problem happening right now with video consumption across all devices and we continue to overlook it everyday. Even though we are promised the latest in HD technology and the fastest internet speeds, our videos are still pixelated and we spend way too much time ‘buffering.’ The solution however, requires a major shift in behind the scenes delivery of these videos.

Forty  percent of all consumer internet traffic is video. If you haven’t noticed, blogs, news and entertainment sites are trying to create as much video as possible. It’s more engaging, it’s more emotional, and it attracts audience. But there’s a lot more to hosting video and ensuring that it’s delivered in high definition than just publishing it on a website, however. With 90% of all web traffic predicted to be video based by 2015, one Concord based company is preparing to revolutionize the way video gets delivered to the internet.